So, you’ve picked your color theme and your fonts – now it’s time to place all the elements in your scene. Although motion graphics are fluid, you can usually break them down into a series of static scenes. You can think of this process as first creating something like a series of slides, where each slide represents a key scene or key moment of your animation. Here are the key scenes I created for our course teaser video.
When you create the final animation, you start with those key scenes, then come up with ways to reveal their content step by step and transition between them. But before you start animating anything, you want to make sure that your key scenes both look good and communicate what you want to say. So, we need to talk about layout.
Designing static scenes first is also crucial to communicate effectively with your client. We’ll look at this in more depth in the Storyboard chapter.